November 23, 2010 at 12:45 pm

Interview: MOG CEO David Hyman Calls Apple AirPlay ‘Revelatory’

MOG CEO David Hyman called the new, iOS 4.2-enabled playback of his music service over Airport Express, Apple TV, and (soon) various speakers "relevatory."

As Steve Jobs promised, Apple delivered AirPlay to users of the iPhone, iPad and iPod Touch this week, allowing people to stream music from apps directly to Apple TV and AirPort Express, as part of iOS 4.2.

If you have any of those former devices, but none of the latter, you really should rectify that situation. Never before has it been so easily to connect music from thousands of internet sources to the best speakers in your house.

To be blunt: The only reason that any music fan who owns an iPhone, iPod Touch or iPad should not purchase an Apple TV or Airport Express  would be if they plan on waiting until speakers that connect directly to AirPlay go on the market, as we expect them to in time for the holidays.

David Hyman, CEO of the MOG music service, which won the 2010 Billboard Music App Award for Best Streaming App, called Apple AirPlay “revelatory” earlier today (we’re friends on a social network). I decided to conduct a short interview with him to find out more about how this leading music app developer sees Apple’s AirPlay now and down the road.

Once again, Apple has invented a proprietary standard that has everyone talking:

Eliot Van Buskirk, How do you feel seeing your creation, MOG, streaming to televisions and sound systems?

David Hyman, CEO, MOG: It’s exciting and worrisome at the same time. Obviously, we hope there’s an open standard for this.  We want it to work with Android phones too. Will AirPlay make music subscriptions more attractive to the mainstream?
Hyman: It’s certainly a good sign that Apple opened up AirPlay to third-party [music app] developers. I think you’ll soon see a plethora of active speaker systems that are AirPlay-enabled.  Just add iPod/iPad — perhaps car audio too. Very sexy. What are you looking for as Apple continues to extend AirPlay functionality to developers?
Hyman: They haven’t opened up ability to serve metadata [song information] on Apple TV yet.  We’re assuming that will come in the next few weeks.

The MOG app and web-based listening service is free to use for seven days, no credit card required; after that, it costs $10/month. In order to send MOG music to your Apple TV or AirPort Express, simply tap the AirPlay symbol next to the volume slider like so: