Precisely 12 years after Epitonic.com launched its groundbreaking indie music site, the site’s original three co-founders are getting the band back together, so to speak.
Epitonic will reappear as a playlist-oriented site on Tuesday where music fans can stream carefully curated lists of songs within a web browser or download them for later playback. Justin Sinkovich announced the new move on Chicago radio station WBEZ — many months after the trio originally announced that the site would be making a comeback.
Epitonic was an early proponent of giving away a track or two from each album on the site — a strategy that confused labels at the time, according to Sinkovich, but which has now become standard industry practice. After launching the playlist-oriented Epitonic tomorrow, the co-founders plan to add more complicated technology to the site, including user-generated content (most likely playlists too).
Playlist sharing has always been a promising area, but previous efforts such as Uplister failed, largely because they couldn’t deliver enough actual music. But now that labels are used to giving away a song or two from every album, this sort of curation makes more sense.
For now, Epitonic.com will function as a web app, although Sinkovich says he wants to “recapture the spirit of Epitonic with all the new technology and updated features that weren’t available during our original days,” so we wouldn’t be surprised if the team releases it as a mobile app too.