With so many social media outlets out there, an artist is likely to have trouble hitting every outlet. A band may focus their efforts on Twitter and forget about Facebook. Maybe they’re sharing an unreleased track with their inner circle on Soundcloud but forgetting to update their ChatMusic account. Or maybe they’re really lost, and still rely exclusively on MySpace to push themselves socially.
Knowing that covering all your social media bases can be a real drag for bands (or labels) that can’t afford publicists or marketers to handle it all, the people at urthots (pronounced “your thoughts”) have set up a brand new web-based platform, with a mobile app coming out in four weeks, that allows them to update their social media outlets from one centralized location.
The concept is sound, but unfortunately for urthots, signing up for an account may be the only easily-understood aspect of its service. Once you’re in, the optons offered by the Dallas-based company are overwhelming. Your choices of action upon first looking at the dashboard are so endless that mapping out an action plan straight-up confusing. Do you go out and find friends first, or is it more important to set up your video channels so that users looking for bands can check out your content and friend you?
To clarify, here’s what’s available: You can build your network by adding friends, who’ll then see your updates in a Facebook-like style on the site. Video channels allow you to check out other bands’ videos. There’s a Twitter-style posting platform, a film discovery feature, a zone for gamers to catch up on the latest news, a music industry blog, a place to create photo albums, and a feature to make playlists of music that you can share with your friends and/or fans.
That’s a lot to handle, and though the site integrates with Facebook and Twitter, among others, it doesn’t appear as though it will save bands any significant amounts of time. Artists could be more likely to keep track of their social media tasks by keeping a to-do list on a piece of paper and working through each avenue independently. Perhaps the company should have “thot” this through a bit more.