August 2, 2011 at 5:37 pm

Former Google Engineer Builds Clone: rolling fm rollingfm invite invitation facebook turntable fm

One good turn(table) deserves another, one might say.

Hot on the heels of’s big reported round of funding comes, a clone that does just about everything the original service does. Will it achieve the same popularity? Who knows, but we’re impressed that someone has already launched such a complete knock-off of the concept. is a part of, a “social media advertising startup” registered to its co-founder and chief product officer Tim Zhou, who was a senior software engineer at Google from April ’08 to June ’10, according to his LinkedIn profile, and worked at IBM before that.

His co-creation, whose domain he registered on June 27 (as was gathering steam), is a group listening room very much along the lines of that encourages people to turn themselves into cute little avatars to play music for each other and chat about it — part of a big and growing group listening phenomenon happening this year.

rollingfm rolling rooms

As with, you can choose a random room or pick one from the list.

You log in to with Facebook – just like with You “become a DJ to play music for everyone in the room” from either a central catalog or your own hard drive; earn credits for playing stuff people like; vote songs “hot” or “weak;” and use credits to buy new outfits for your avatar. The service is divided into browseable rooms (or you can go to a random one), and as a song loads, the DJ stage front displays a pithy, pre-loaded statement telling you to hold your horses.

All of this is precisely identical to, except the avatars, rooms, and people look a little different. Oh, and when you like a song, it’s “hot” instead of “awesome” — dislike it, and it’s “weak” instead of “lame.” Plus, there’s a cat sitting on the speakers and the DJs rotate through to the same laptop instead of using their own.

Granted, brings a few additions to the feature set, such as the ability to see who is in a room in one big list, and a private chat feature that lets you speak directly to Facebook friends even if they’re in a different room.

But really, it’s a shameless copy of Should Zhou and company be ashamed?

Who cares? The world needs all the neat ways to listen to music it can get, from where we’re standing. It’s a case of “the more the merrier” — even if is quite possibly the least original web app we’ve ever seen.

It’s also a case of “different strokes for different folks.”

The group-listening web app differs from in that many of the most popular rooms correlate to specific colleges and universities (although anyone can join those rooms). And so far, we’re hearing far clubbier and less indie music than we generally hear on

Who knows — we could be just about to witness an explosion of group listening services, each with its own twist on the concept that will appeal to a different demographic. While deserves ample credit for coming up with the concept, it can’t really be bad for music fans if that concept continues to be replicated as it has been here… at least until the patent lawyers get involved.

  • Tim Zhou is a product released by Tenka Inc, created by cofounder Thomas Chau, myself and one other engineer. We are looking to provide a platform that is not just focused on the music, but is truly social and engaging. Feel free to contact Nhon Ma our CEO or myself if you’d like to discuss further.

    Tim Zhou
    Co-Founder, Chief Product Officer –

  • Hypersky

    Yay!!! Perfect for Canadians since we’re denied acces to… long live!

  • alex stacey

    yep. Same for us in Germany! =]

  • Alan Tamalpais

    Leave it to a chinese guy to blatantly copy anything.

  • Billy

    Wow, way to be racist.

  • Anonymous

    That loosk like it might jsut work dude. WOw.

  • Appalled

    Shameless + Pathetic

  • Anonymous


    Hello, i would like to discuss some innovative ideas i have for centering around my own issues using the app from a users point of view and a digital media promoter of all genres. You can email my desktop directly with the address below. Thank You!

    Tim Clark, Owner
    The SNN Companies

  • FunkyJ

    One thing this has over is that you’re not locked out if you’re not American (yet…)

  • Guest is client based and is like SIMs meets turntable.

  • Guest